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uzwei — Rebranding
uzwei — Rebranding
Sitting on the 2nd floor of the Dortmunder U, uzwei could best be described as an experimental digital/analog playground and as a room for diversity and creativity.
Uzwei is hosting workshops and exhibitions that are primarily targeted at kids and teenagers.
In 2021 I was asked to rebrand their identity, working on the typography, color and overall design. To create a modern connection between analog and digital, two main colors were chosen and paired with scribbles, hand-drawn elements and technical typography.
The uzwei-Logo was drawn and conceived by Marc Kemper.
The typography used in this project is Space Grotesk and Space Mono by Florian Karsten and Colophon Foundry.
