uzwei — Rebranding
![](https://freight.cargo.site/t/original/i/4b46b76380fcf12c21665ea136ca48358a353beed7bc4892208e80551909cd2f/uzwei_Styleguide_02_Export_03_2160.png)
uzwei — Rebranding
Sitting on the 2nd floor of the Dortmunder U, uzwei could best be described as an experimental digital/analog playground and as a room for diversity and creativity.
Uzwei is hosting workshops and exhibitions that are primarily targeted at kids and teenagers.
In 2021 I was asked to rebrand their identity, working on the typography, color and overall design. To create a modern connection between analog and digital, two main colors were chosen and paired with scribbles, hand-drawn elements and technical typography.
The uzwei-Logo was drawn and conceived by Marc Kemper.
The typography used in this project is Space Grotesk and Space Mono by Florian Karsten and Colophon Foundry.
![](https://freight.cargo.site/t/original/i/660d6cad8dcfef68e137a2a2162e864ef2229da6c82545b219d4fc75ec170c43/uzwei_Styleguide_02_Export_04_2160.png)
![](https://freight.cargo.site/t/original/i/209a4c4b42340c5310ec8924a3185c99d5c305a50788f7839555a32ca60af3a8/231101_uzwei_sommer-2022_flyer_02_2160.jpg)